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The 2009 Chicago marathon starting line (taken with iPhone 3GS).

A couple weeks ago I ran the Chicago marathon. It was a cold, slightly gloomy race – and the last two miles were absolute hell. But I had an ace up my sleeve – or rather in my hand. My iPhone 3GS. It helped me finish the marathon – and (more importantly for THIS post) it shifted my perspective on what experiences the current generation of “phones” are capable of delivering.

When I look at the surprising amount of inactivity in social media from brands (and yes, there’s clearly inactivity when you compare brand vs. consumer involvement), I get the sense it’s not a failure of understanding potential; it’s the result of not finding appropriate entry points. So, I thought I’d throw out 2 of the easiest (and most under utilized) ways of leveraging social media for any brand.

We’ve torn ourselves away from Brutal Legend, Borderlands, and Uncharted 2 to bring you October’s edition of PLAYED, covering a wide variety of topics and trends that are shaping gaming today. This month, we look at individuality via networked gaming, with consoles empowering gamers to put themselves online and into their favorite games.

In this issue of Reflecteur you will learn that the Wu Tang Clan can relate to classic Jazz, YouTube can make you smarter, Storm Troopers can put their feet up, and 30-something men talk 30-something trash.

Page one of Reflecteur 48 will make you laugh, page 2 just might make you cry.