Archive for March, 2009

Belated Xmas Thank Yous & Digital Gift Cards

Posted by Albert Kim | March 16, 2009

jack sparrow

Dan Buccaneer

As an awesome boss thing to do, Dan gave his team Amazon gift cards for Christmahanakwanzika. Mid-February, I realized that I had not sent him a proper thank you, along with Matt. (Yes, I know, I should be on VH1’s Tool Academy.) Anisha did the right thing and sent him a thank you gift – females must have a part of the prefrontal cortex that manages prompt thank you card writing.

So, with the help of Ellen, Matt and I have purchased a belated holiday gift for the Buczaczers.

Dan was recently featured at the WOMMA conference as Dan “Buccaneer” instead of Buczaczer. Of course, we never let good jokes die, so the following was ordered for him, from CostumeCraze.com:

Gold Pirate Coins
Toddler Pirate Girl Costume
Jack Sparrow Headband with Hair
Adult Black Swashbuckler Pirate Costume Shirt
Pirate Dog Costume
Deluxe Adult Velvet Pirate Hat
Pirate Pack Earring

I would like Dan to respond with a post filled with pictures, preferably before Halloween 2009. At least the dog, please.

Now, let us discuss my hatred for gifts and gift cards…

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A Useful Ad Model

Posted by John Durbin | March 9, 2009

centsports

I come from the school of thought that ads should have some level of utility. Not just from the goal of trying to get people’s attention in a very fragmented and saturated advertising world, but in a weird “we owe them at least that much” way. If someone is asking for your time/interest, the least they could do is provide you with something. I don’t mean that an ad has to say “here is a tip on how to refloor your kitchen on a budget. PS, switch to AT&T.” Utility can take a variety of forms, be it entertainment, information, a technology, or, the newest one I have come across, giving you money to gamble on sports.

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4 TYPES OF DIGITAL FRIENDSHIPS

Posted by Matt Gibbs | March 6, 2009

computer

Now that is social networking in cyberspace, digital friendships are becoming a regular part of everyday life. Whether it’s broadcasting your whereabouts, stalking old friends, or managing a digital rolodex, the internet is a medium that can both enrich and tarnish friendships without any real interaction.

While much of the digital friendship discussion focuses on the extension of real-life relationships on Facebook or MySpace, there are numerous other platforms that facilitate different types of relationships. Not sexual ones. Well maybe, but I’m not talking about those.

Below are the 4 Types Of Digital Friendships that are a regular part of digital culture.

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SAY IT AIN’T SO JASON

Posted by Dan Buczaczer | March 5, 2009

bachelorGenerally, Hollywood is one of the first to latch onto whatever the latest trend becomes in marketing and technology. Trailers helped pave the way for online video. Studios were amongst the first to push the boundaries of mobile. TV shows embraced online communities and blogs well before most. But they seem to be lagging in one crucial new trend – transparency. Big brands have slowly started to open up. Even the new government is on board. But Tinseltown seems more reluctant than anyone to embrace the idea beyond a few behind the scenes features and a gag reel on the DVD.

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