There is a monster that haunts the world of business, and it rears its ugly head especially in the world of marketing. We all know of its existence, and we all call it up from time to time. Yet we dare not speak its name, for fear that it might destroy us—its very creator.
In this edition of “Top 5,” Benny asked Rafferty to list his Top 5 Nintendo-made Video Games of All Time. Check them out after the jump…
Last month we celebrated the first anniversary of Reflecteur, a product we created to help us understand digital culture. The modern marketplace is one that increasingly is shaped by digital culture – how people use digital platforms to connect with each other, share with like-minded people, express themselves, and find entertainment, among other tasks.
We work in an industry of buzz words. As long as Malcolm Gladwell is writing books and insecure mad men are driven to speak in meetings, buzz words will be a way of life.
And that’s OK. It gives us something new to talk about / make fun of / learn from. But there are at least 3 words that are bad for brands. Not because of the words themselves, but because of what we’ve come to let them mean.
Another Super Bowl brings the time-honored tradition of Ad People giving their two cents on what spots made the most of their $3 million and we’re no exception to this.
This week’s 140 Characters takes a look at what made us laugh, cry, throw things, and demand that people put down the guacamole and chicken fingers and get ready to rock.
