I wish I had more examples handy, but I’ll start with one. Went to NYC for a weekend recently and found this in a subway car:
I commend the media buyers and traffickers for a timely ad placement.
Last week I popped in my local neighborhood Arby’s to pick up a delightful lunch. As I was walking in, I saw a sign in the window advertising 5 regular roast beef sandwiches for $5.49 (or something close). As a pretty savvy investor I realized what an amazing deal that was. The sandwiches are good cold so I can just pop ‘em in the work fridge and I have an easy cheap lunch option for the week. Done and Done.
Two weeks ago, quarterback Donovan McNabb of the Philadelphia Eagles admitted to not knowing one of the NFL’s overtime rules when his team’s game against the Cincinnati Bengals ended in a 13-13 tie. McNabb, a 10-year NFL veteran, said that he didn’t realize games could end in a tie until the final play of the game. “I never even knew that was in the rule book,” McNabb was quoted as saying. Since his admission, McNabb has faced massive amounts of criticism, with many calling for the former All-Pro QB to loose his starting job. But is the criticism really warranted? Who amongst us knows all the rules for our chosen profession? Below is a list of 5 industry specific rules we should all take note of, lest we have critics come calling for our starting job.
In this installment of Chicago vs LA, Chris and John will argue the outcome of the ACC Championship that is to take place on Dec 6. Before you start penning your hate letters decrying this as not a “Chicago vs LA thing!” please note that Chris went to Virginia Tech and John went to Boston College, the two teams meeting for the title. This will be the second year in a row that the teams will meet to decide who goes to Orange Bowl with Virginia Tech winning last year’s game 30-16. BC has won the regular season match-ups the last two years and Vegas has the line as Even. So who will win this clash of Big East turned ACC rivals? You decide…
During my last module of the Berlin School, some classmates and I decided it didn’t make an ounce of sense that as a race, humankind had not upgraded the written word. Words will inevitably be written more often in digital environments than in paper environments, and this is undoubtedly already the case for interpersonal communication. Why wouldn’t we capitalize on these advancements and create Written Word 2.0, specifically intended to improve communication clarity?
We started with a few basic principles….
