SAY IT AIN’T SO JASON
Posted by Dan Buczaczer | March 5, 2009Generally, Hollywood is one of the first to latch onto whatever the latest trend becomes in marketing and technology. Trailers helped pave the way for online video. Studios were amongst the first to push the boundaries of mobile. TV shows embraced online communities and blogs well before most. But they seem to be lagging in one crucial new trend – transparency. Big brands have slowly started to open up. Even the new government is on board. But Tinseltown seems more reluctant than anyone to embrace the idea beyond a few behind the scenes features and a gag reel on the DVD.