[when you don't have supermodel help]
Anybody can create a Facebook page, and now every brand is. Whether it’s for a , a , a , , or even , it’s the new standard for appearing to be hip to social media. Now that , brands must work harder for their fans. Below are 5 tips that can help a brand’s Facebook page.
In late October, , unveiling 2 different views for users to discover content. The default view is called the News Feed, in which Facebook goes all on you and displays stories and updates from friends that it thinks you’ll like, of course based off of past site activity. The other view is called the Live Feed, which is essentially the Mini/News Feed you’ve grown accustomed to, but with some clear .
Want to do something “viral” that “creates buzz”? Here’s how:
1) Hire 50+ dancers to show up at a crowded public hot spot
2) Turn on music
3) Dance party time
4) Smile at your brilliance when you see the crowd’s “I’m telling everyone I know” reactions
5) Record event with strategically placed randoms with handycams (assures authentic, not corporate-produced look)
6) Upload to YouTube
While I’d like to say it’s time for a new promotional stunt idea, the original and knockoffs have each delivered both eyeballs and pass along.
The latest Snickers ads with Master P and Patrick Ewing got me thinking why this hasn’t happened more often.
Have you ever received a creative brief that left you scratching your head for great ideas? Me neither. But in a hypothetical case where that were to ever happen to you, this seems to be a fix-all solution to keep in your desk drawer.
What solution you may ask? Insert “has-been” celebrity*
Nothing breaks through the clutter more than content with an old celebrity. Currently, the leading benefactor of this advertising band-aid has to be MC Hammer. Mr. Hammer has promoted everything from Nationwide Insurance to ESPN Monday Night Football. He was even featured in Cash4Gold’s Super Bowl spot this past February. Seriously, he has become the Peyton Manning of former celebs. While I know his cameos help solve his past money issues, I wonder why Hammer won’t share the spotlight or better yet why haven’t brands moved on to other faded stars?
There are plenty of out of work former celebs that would make for great advertising.
Now that is social networking in cyberspace, digital friendships are becoming a regular part of everyday life. Whether it’s broadcasting your whereabouts, stalking old friends, or managing a digital rolodex, the internet is a medium that can both enrich and tarnish friendships without any real interaction.
While much of the digital friendship discussion focuses on the extension of real-life relationships on Facebook or MySpace, there are numerous other platforms that facilitate different types of relationships. Not sexual ones. Well maybe, but I’m not talking about those.
Below are the 4 Types Of Digital Friendships that are a regular part of digital culture.
